![]() However, commenting is especially important. Metrics that affect your engagement rate include: TikTok likes, comments, shares, and downloads. When it determines whether to promote a video more widely, TikTok prioritizes engagement almost as much as the completion rate. However, a trending hashtag isn’t the most important factor.īy adding accurate and relevant hashtags to your post, you can ensure your videos reach your desired viewers.īrands should also be sure to add shopping-specific hashtags, like #TikTokMadeMeBuyIt, so people who browse those hashtags can discover your video. TikTok says hashtags are one of the pieces of information it uses when it decides which videos to recommend on a given user’s FYP. When a brand posts a sleekly filmed video, it will immediately look out of place on someone’s FYP, and they’re likely to treat it as an ad and swipe away. People watch TikTok videos for the stories or the insights, not for the production value. The low production quality is part of the appeal. TikTok is dominated by front-facing camera videos: regular people talking into the camera on their walk, on their couch, from under the covers of their bed. The biggest mistake a brand can make is to spend a lot of money creating TikTok videos that feel too professional. 3) Don’t worry too much about production quality If it doesn’t, viewers will stop reading and swipe to the next video. It has to be funny, or have a clear takeaway. The one caveat: there has to be a point to the text. A study from Hootsuite concluded, “The more text you have on the screen, the better. The more they read, the longer they watch it. If there is a lot of text splashed across the video, as long as the video is engaging, people will try to read it. When the shot was longer, her video got 4,460 views.īut when she cut down the last moment to just 1 second, so many people re-watched it that she netted 1.6 million views, which is roughly 358 times more than the first. In another, the final shot lasted only 1 second. In one, the final shot lasted 4-5 seconds. Second, TikTok takes re-watches to mean that viewers like the video, and it will algorithmically boost a video with a lot of re-watches.Ī blogger and TikToker did a side-by-side comparison of two otherwise identical videos.Here’s the secret: When you make the final reveal of your video extremely quick, just 1-2 seconds, it encourages viewers to re-watch the video. One popular video, for instance, opens with a TikToker announcing, “Guys, I’m panicking,” before revealing that his panic is all about not having “something sweet” to eat after his meal. Most TikTok videos are structured around a reveal in the final seconds of the video. Here are some tricks you can use: 1) Cut away from your final reveal quickly. And bonus points if you can get people to re-watch your video in high numbers. That means, to take your view count to the next level, every editing choice you make should focus on giving your audience a reason to watch your video until the end. If most people don’t finish watching, however, then TikTok will assume the video isn’t worth promoting to most users. If most people finish watching your video, TikTok will assume it’s an engaging video, and it will push it to users’ For You Pages (FYP). ![]() The secret to getting a higher number of views on TikTok is simple: You need a high video completion rate. Those are enormous numbers for a nascent social media platform.īut how do you rack up those video views-and, by extension, those sales-in the first place? It’s all in the editing The clothing brand Sani says that as much as 60% of its monthly revenue comes from people who discover it on TikTok. TikTok can become a steady revenue source, too. Within a day, it had entirely sold out of its merchandise. Traffic to its website increased by 4,000%. Last February, when Sider’s Woodcrafting, a maker of cutting boards, had a video go viral on TikTok. ![]() Plenty of brands can tell you this firsthand. In a 2022 study, 20.6% of social media shoppers said they buy products they see on TikTok “all of the time.” That percentage was higher on TikTok than on any other social platform.
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